ProjectCircularBharatisamulti-stakeholderplatformstartedbyHindustanUnilevertodrivesystemicactionthataimstoacceleratecircularityinIndia.Theplatformbringstogetherover25partnersincludinggovernments,businesses,non-profits,andcitizensacross10+cities.Ourinnovative,end-to-endcircularmodelshelpturnwasteintowealth,bringSafaiMitrasintoformalsystems,andtransformcommunitybehaviour.
The Need For Accelerating Circularity
India is at an inflection point where its circular economy ambition is matched by the will to act. With progressive policies, a thriving start-up ecosystem, and citizens mobilising at the grassroots, the conditions to build a truly circular economy have never been more favourable.
Progressive policies driving action: Swachh Bharat Mission, Extended Producer Responsibility (EPR) and Mission LiFE are propelling the circularity movement forward.
Localised innovations are rising: Over 400 start-ups focused on circularity and waste management have emerged in the past five years, and the numbers keep climbing.
Civic action is picking up momentum: Non-profits, community leaders and changemakers are taking charge to drive action on ground.
Overthepastdecade,wehavetested,refinedandbuiltapowerfulproofofconceptthatisreadytobereplicatedandscaledacrossIndia.
Itconnectsthreecriticalleversacrossthewastevaluechain:behaviourchangetoinspiresourcesegregation,socialinclusionofwasteworkers,andintegratedrecyclinginfrastructuretoestablishaviablecircularsystem.
Pillars for an Inclusive Circular System
Scaling behaviour-science backed campaigns to build segregation at source habits across households and communities.
Empowering waste workers with access to welfare schemes and inclusive dignified livelihoods.
Collection, processing and markets are connected so materials stay in use and out of landfills.
Citizen Action
Social Inclusion of Safai Mitras
Integrated Infrastructure
5,45,000+
citizens inspired to segregate waste
ThoughtsandexperiencesfrompioneersacceleratingIndia'sCircularEconomy.
Vishwas Mote
Deputy Municipal Commissioner
BMC
Our partnership represents a strategic step towards realizing our vision of a circular city, protecting our environment while creating economic opportunities.
ProjectCircularBharatbringstogether25+partnersacross10+Indiancitiestoacceleratecircularityatscaleacrossthecountry.
Government Partners
Corporate Partners
Secretariat
Technical Partner
Implementation Partners
